Add gift wrap & a personal note to Shopify with zero layout shift.
Let shoppers add gift wrap and a short message without slowing the page. Space is reserved so nothing jumps, styling auto matches your theme, and you can see attach rate & fee revenue right away.
Core
- Zero layout shift (CLS 0.00)
- Theme adaptive styling
- Single rule setup
- Attach rate tracking
Performance
- Reserved space render
- Lazy hydrate on view
- Edge cached assets
- Lightweight payload
Roadmap
- Cart extension
- Expanded rules
- Deeper analytics
- Design presets
Outcomes
- <4m guided setup
- Zero layout shift
- Consistent look
- Scales with catalog
Why Normalize
Gifting that feels built‑in.
Offer gift wrap and a note without page jump. Installs in minutes and shows attach rate & fee lift.
Frictionless UI
Wrap + note inline. No popup, no reload.
Learn moreRevenue insight
Track attach rate and fee revenue clearly.
Learn moreTheme adaptive
Typography, colors & spacing inherit your theme.
Learn moreGranular rulesSoon
Per product logic & conditional fields (multi currency fees coming).
Learn more
Live Preview
Wrap & Message Module
What You Get
Performance first. Brand safe.
Launch native‑feeling gifting fast. Clean code, zero layout shift, clear attach and fee data.
Single gift widget
Wrap, note and optional upsells in one lightweight module.
Theme aware
Auto inherits fonts, colors and spacing. Override with tokens.
Attach analytics
See attach rate & fee revenue. Track AOV lift (optional).
Rule builder
Per product logic, conditional fields, smart defaults.
Reliable fees
Server validated fee math (multi currency roadmap).
Open extend
Add custom blocks or styling without forking core.
Try Our Cart Extension (Beta)
Experience our new cart extension with live customization - now available in beta
Seamless Cart Integration
Automatically appears when customers add items to cart
Smart Personalization
Dynamic messages and styling based on product context
Instant Customization
No coding required - change colors, text and layout instantly
Mobile Optimized
Perfect display on all devices with responsive design
Visual Stability
Loads cleanly. Converts better.
Space is reserved before load so nothing jumps. Scroll (desktop) or watch (mobile) to see the zero layout shift sequence.
Why it helps conversions
- No jump (CLS 0.00)Exact space reserved up front so content stays put.
- Soft revealSubtle fade keeps focus on the choice, not a flash.
- Lazy hydrateLogic runs only when visible to save CPU & data.
Scroll (desktop) or watch (mobile). Final frame shows the live widget in place.
Pricing
Straightforward plans
Start free. Upgrade when your store's gifting volume grows.
Free
- Up to 50 profitable orders/month
- Product page gift wrap
- Cart extension
- Live support
- Basic customization
Starter
- Up to 300 profitable orders/month
- Product page gift wrap
- Cart extension
- Live support
- Advanced customization
- Custom HTML
Grow
- Up to 1,000 profitable orders/month
- Product page gift wrap
- Cart extension
- Live support
- Advanced customization
- Custom HTML
- Variable support
Unlimited
- Unlimited profitable orders
- Product page gift wrap
- Cart extension
- Live support
- Advanced customization
- Custom HTML
- Variable support
Merchant Proof
Trusted by growing Shopify brands
DTC and omnichannel teams use Normalize for a native feel, speed and clear gifting revenue.
"This is by far the best app for adding gift wrap options and custom messages on Shopify. I reached out to their support team, and they responded immediately and resolved everything quickly and efficiently. I highly recommend this app to anyone looking to enhance their store with these features."
"Straight forward install, with all the same functionality as some much more expensive options. Will need to do a bit of CSS to get it to match the rest of the site but works as advertised"
"Great app with excellent functionality. Easy to use and integrates well with our store."
